MyriemMsefer_Superarchitettura_ArchizoomSuperstudio

In the late 1960s, the «Radical period» took place in Italian design. 
Probably the most notable result of this avant-garde period is the installation called «Superarchitettura», made in Pistoia in 1966.

According to the Radical Manifesto, «Superarchitettura is the architecture of superproduction, superconsumption, superinduction to consume, the supermarket, the superman, super gas».

Superarchitettura is the overcoming of centuries of constant art vision. It is the overtaking of ancient artistic pratiques in favour of new avant-gardes, the Sixties so-called «neo avant-gardes».

Superarchitettura’s movement combined the inventiveness of Pop Art with the dynamics of mass production.

The Superarchitettura framework got split up in two philosophical entities  
-Archizoom Associati,
-Superstudio. 

Archizoom and Superstudio

The first group 

Andrea Branzi, 

Gilberto Corretti, 

Paolo Deganello, 

Massimo Morozzi, 

Dario Bartolini 

Lucia Bartolini

They all wanted to get away from Tradition, men must overturn conventions and exalt everything kitsch as a statement of aesthetic and ideological challenge.

Second group :

Adolfo Natalini, 

Cristiano Toraldo di Francia, 

Piero Frassinelli, 

Alessandro Magris 

Roberto Magris), 

They also wanted to run away from Tradition, a new architecture must be imagined and created, which must be based on rejecting the impositions of production in favour of symbolic, dreamy values, which can ideologically fit into the landscape.

Anti-architectural and radical ideas such as the ‘the continous monument’

-AN ARCHITECTURAL MODEL FOR TOTAL URBANIZATION  1969.

“anti-architecture”: psychedelic renderings, collages and films depicting their dreams — and nightmares.