Andy Warhol - Pop Art

Andy Warhol

The Pop Art movement created a revolution in the art and turned it as if it was a consumer product. The Pop art puts the commercial daily object in the center of artistic creation. No more lofty themes, but emphasize the reality of mass, popularity and "cheapness". This reality is made in the techniques of mass production. This reality has the glamour, the sexuality and at the same time food Cravings.

Food-related objects, taken from vulgar reality, that emphasizes the industrial fast-food, there is a clear criticism about the unlimited appetite and the population that eats everything, without distinguish between good and healthy to industrial junk food. The criticism shows realism where modern reality shows.

Warhol's work relates to American culture, marked by a prurient advertising, mass media and unlimited consumerism. Superstars are predicate of his art, he uses in his works commodities as Coca-Cola, Marilyn Monroe, Liz Taylor and others. They were all legitimate subject for his work as contemporary art, available and ideal.

Warhol: "the great thing about America is that it started a tradition where the richest consumers buy the same as the poorest consumers. You can watch TV and see there Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and you can drink Coke. Coke is Coke, and no amount of money can get you a better Coke than the beggar in the corner is drinking".

Pop art by Warhol depicts a false reality, an illusion where people live in the modern world as if they had the ability and the possibility as the wealthy people who are above them in the social hierarchy.

Warhol looks at everyday life and try to repeat this reality, reducing the gap between everyday life and the luxury lifestyle make his works more accessible to the masses. Warhol creates the effect of mass production through creation. The art is in the small details, there is a difference between the many items in the image. If you look at the images, there is no two bottles or cans that are the same. 

This production line is not perfect.

In the work of Andy Warhol, Marilyn Monroe, we see the image of Monroe photocopied - it makes it 

one of the consumer products, such as Coca-Cola also the star Monroe is a commodity, people are examining the external characteristics and do not care about the internal.

His work is so relevant and still meaningful today. Observing his work is not a look back on the last era. We can talk about this in the context of an obsession with celebrity and fame and which all those aspects are entirely relevant to us today.